YAHSO Jungle Adventures is an ecotourism and organic farms tour operator located in the parish of Westmoreland approximately 40 minutes from Negril, which is a popular tourist destination in Jamaica. The park offers river tubing and farm tours to nature lovers seeking to have a great time with their family and friends. There is an increasing demand for ecotourism attractions in Jamaica, especially those that offer an adventure off the beaten path. Therefore, this presents an opportunity for YAHSO Jungle Adventures to relaunch and expand their unique service offerings to both locals and tourists under the guiding principle, “a YAHSO nice”, and their mission to strive to provide and satisfy the highest-level of experience for customers.